Curriculum vitae


Surname / First name

Kulesza Michał

Date and place of birth:

1976-12-28, Gdańsk, Poland

Contact phone:

+48 664 373 066

e- mail:




Education profile:

Marketing & Management

2010 - 2014

PhD studies in economics. Subject of studies: Strategies of international expansion of companies on the CEE markets. Poznan University of Economics. International Business Department. No PhD degree.

2007 - 2008

ICMI Harvard Business School Programme - Management

1995 - 2000

Uniwersytet im. A. Mickiewicza, Adam Mickiewicz University. MA degree in management and marketing

Professional experience

Speciality: international sales and marketing management. Big experience in branch companies’ management on the CEE markets, staff management based on up-to-date management techniques. Successes in planning, organising, implementing and controlling of business solutions in company’s key areas. Success oriented and focused on continuous development. Practical experience in coaching and training.

01.2011 -

LektorKLETT Publishing House, Poland. MANAGING DIRECTOR Managing Director and Member of the Board

Responsible for:

  • Comprehensive restructuration of the company (back/front office, logistics, inventory, sales and marketing automation) resulting in reaching stable profitability level
  • implementation of a new strategy, new investments
  • implementation of new CRM software and workflow in Poland and other CEE subsidiaries

07.2010 - 10.2010


Responsible for marketing strategy of the biggest IT reseller’s chain in Poland

2005 – 07.2010


Marketing director responsible for comprehensive marketing activities within DECORA Group on all the operating markets

Board member in five DECORA S.A. subsidiary companies in Europe


Responsible for sales department organisation and development in the subsidiaries located in central and southern Europe (Czech Republic, Hungary, Romania, Croatia, Bulgaria)


Business group management – Home Fashion Division

2003 - 2005

IMPLAST, spółka jawna, Poznań, Sales Department Manager - Poland Sales department management, sales policy creation and execution, marketing strategies development, key clients relations management, co-creation and implementation of company’s business strategies

New baby prams category market lunch, 2 awards for the best product of the year, dynamic sales increase in 2 years of sales department management

2001 - 2003

TO Grupa Reklamowa/GTO, Poznań, Account Executive

Cooperation with clients (Intermarche, Hasko, Sapa, Morana, and more) internal agency work coordination, project management, marketing campaigns design, execution, and coordination. Project team management, external suppliers work coordination including print approvals in Poland, Germany an in Sweden (varied print types)


INLINE Fiberglass Ltd., sp. z o.o. Toronto, Poznań, Kraków Consultant in Poland Negotiation with Polish government regarding METALPLAST ZŁOTÓW purchase, FIBERTECH Sp. Z o.o. co-creation – defining company’s strategy, production personnel training, polish construction market analysis, assessment of profitability of investment in Poland

1997 - 2000

KULESZA PHU s.c., Poznań, Chain store deputy manager Store management and supervision, sales planning, product portfolio creation, negotiations with suppliers, sales reports

Training, certificates:

Topic, organiser, date:

Chaotics. Time of New Possibilities, Philip Kotler, 2009
Category Management, ABC Trade Marketing, 2009
Pyramid of successful management, Res Consulting, 2007
How to negotiate successfully, Res Consulting, 2007
Effective project management, GFKM, 2006
Lean Manufacturing Simulation, University of Kentucky/PW, 2006
Value stream mapping, Politechnika Wrocławska, 2006
Lean Manufacturing simulation, Politechnika Wrocławska, 2006
From innovation to success on the EU markets, Harvard Business Review, 2005
Business English, SJO EMPIK, 2005
Constructing loyalty programmes, TOS EIDOS, 2002
Business English Certificate Higher, Cambridge University, BEC III, 2005
First Certificate in English, Cambridge University, FCE, 1994

Hobbies, interest, achievements:

Hobby: Triathlon, Long distance running, Windsurfing, Skiing, Tennis, Photography
Publications: Brief, Media i Marketing, November 2004, „My first four wheels”


Polish (mother tongue), English (fluent), Russian (basic), German (basic)

Additional information: Good knowledge of Business English, BEC Cambridge Certificate (higher)